Goal setting for athletes – the SMART way
At first glance, the worlds of sports and business appear to be rather different. However, a closer look throws up many similarities. The obvious ones are the concepts of training, performance and monitoring. Organized sports existed long before organized business and corporations came into being. So, it is more common to see the business world […]
The missing sports economy in India
India is a cricket crazy nation. We do not need any data to support this statement. There are people who feel that this craze for cricket is poor for the overall productivity of the nation and also other sports suffer due to this. While the latter might be true, sports as a business category is […]
Mental Recovery: Why Rest Is As Important As Training?
According to a Yale study, players who slept less than eight hours had a 70% higher chance of injury. The statistics clearly show how important rest is for athletes. While training and practice get the most attention, people often forget that rest is also a part of mental and physical health. 2016 Formula One world champion […]
Athletes testimonials on their support program with Simply Sport
SSF & Cranberry Roll Out Simply Berry Chatbot at Tata Sports Academy: Menstrual Health Workshop Onboards 17 Female..
China is dominant at the Olympics, but at what cost?
SSF Presents 3-Month Wellness Tracker Insights at Kho Kho HPC Puri: 24 Female Athletes Gain
It is a beautiful problem, period.
SSF’s Women in Sport Health Workshops Empower 114 Female Athletes, 333 Participants in Jharkhand
Indian Women’s Rugby sensation and Simply Sport Athlete – Sandhya Rai talks with Urja Mehta
Grassroots School Stars Program 2025-26: SSF Empowers 100+ Students from 4 Govt Schools
In Conversation with Simply Sport athlete Ankita Dhyani
The athlete launchpad program (TAL) is a long-term program that has been created by the Simply Sports Foundation to identify and support the right sporting talents in their quest to excel and ultimately represent India. This program supports grassroots-level athletes with an aim to qualify or represent India. One such success story of the TAL […]
Role of CSR in developing sports
Role of CSR in developing sports in India While the full form of CSR stands for Corporate Social Responsibility, it can come in many different forms, including philanthropy, volunteering, ethical business practices, environmental sustainability, and social initiatives. CSR involves corporate companies going beyond their traditional business objectives of profit-making and actively engaging in activities that […]
India at the 2023 Asian Games: A look at the athletes and squads who have qualified
The 2023 Asian Games will be held in Hangzhou, China, from September 23 to October 8. The games were initially scheduled for 2022 but were postponed due to COVID-19. The 15-day event will feature 40 sports, and athletes from all over Asia will compete for top honours. The games will feature 482 events in 40 […]
